By Guest Contributor: Joseph Hughes
As contractors, we’re selling invisible services. Unlike buying a new car or a pair of sneakers, prospects for our businesses aren’t able to touch, hold, or see our services before they make a purchasing decision. Therefore, our ..
The Dreaded Question: “Do you want to buy my services?”
If you’re one of the many contractors who i..
As a contractor you will have to negotiate with clients and prospects at almost every stage of the sales funnel. Whether you’re goal is to gain access to key decision makers, to get additional sources, or to come to ..
Every contractor loves selling his services to new clients. Making that initial contact is undoubtedly the very first important step in acquiring new clients for your business.
Finally! From making cold calls to devising follow-up strategies, all your efforts have paid off. Now it’s time to make an appointment and visit your prospects to make a terrific sales presentation. So, how will you ..
I get this question all the time and decided to give a longer example about how to attract the right Gen Y for your company.
Gen Y’ers function best in a different work environment than previous generations are used to. This is because of how they were raised and the hi-tech lifesty..
Dealing with older tradesman can be tricky at times. In my own business, I've been dealing with this interesting arrangement for the past seven years. Through the ups and downs, I have managed to form some great relationsh..
For over 15 years, I've been a serial entrepreneur. While not all of my ventures have been successful, the majority of them have been. Someone recently asked me what the keys to my suc..
Have you accomplished all your health and fitness goals for 2014 yet?C’mon, I’m sure you made some and you’ve been making steady progress over the past week.You won’t lose that weight overnight.And you probably won’t be able to run..
I hate to see contractors waste time and money on marketing because they don't understand what they're getting into. That pain can be alleviated by having a basic understanding of what goes into websites and online marketing. I am not an auto mechanic and I try not to touch anything..
Two very effective referral methods have been developed as a result of thinking outside of the box: “Push Marketing” and “Pull Marketing.” Successful contractors have adapted these methods to the un..
Two very effective referral methods have been developed as a result of thinking outside of the box: “Push Marketing” and “Pull Marketing.” Successful contractors ha..
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